Piers Heaton-Armstrong

Wine Reviews

London Restaurant Review

Contact Piers

Aug 2006 - Present
General Manager, Consumer Products, Real Networks Inc

Another rung up the corporate ladder.

In addition to all marketing, responsibility for the music and video and software services.

Aug 2004 - Present
European Sales and Marketing Diector, Real Networks Inc

Joined in 2004 to help drive ubiquity and revenues for this exciting company.

Responsible for all aspects of marketing for the business, specifically around growing the music, video and games entertainment services.

Jan 2002 - Aug 2004
Head of Online Sales and Marketing, NTL Ltd

Initially joined in a consulting capacity to help migrate 650,000 free dial-up Internet users to one of the paid for services. Following successful completion of this project, was asked to go full time in April 02. From then on, responsible for developing a multi-million pound online sales channel for NTL and played a signifcant role in moving NTL from a base of 60,000 Broadband subscribers to over 1,000,000 subscribers in less than two years. Managed the online marketing P & L and with a small team, managed every aspect of the channel from driving traffic through to ntl sites to the back office order processing.

July 2001 - Jan 02
Owner, Morph Consulting

Set up Morph Consulting to help businesses develop the potential of their websites. He started the business from scratch, focusing on keyword bidding, email marketing, search engine optimisation, site design and online sales conversion immprovements. The business was wound down during the early part of 2002 as the work requirements of NTL increased.

Nov 2000 - July 2001
Commercial Director, Avondi Ltd

"A B2B barter exchange for SMEs, Avondi.com gave me an excellent insight into the trials and tribulations of creating a new business from scratch, raising seed capital and developing a new brand."

Nov 1999 - Nov 2000
Internet Marketing Manager, British Telecom plc

"This high profile role saw me establishing a new website for UK start ups (www.bt.com/getstarted) and established myself as a leading authority on the subject of small business issues in the UK."

Dec 1997 - Nov 1999
Account Director, Benchmark Ltd

Benchmark, one of the UK's leading IT research firms, was taken to new levels by PHA, who established the Company's website and began creating new onlin revenue streams through the sale of reports online.  my client's included IBM, Microsoft, SAP and a whole host of specialist IT manufacturers and distributors.

Jan 1995 - Dec 1997
Market Research Manager, Brake Bros Foodservice plc

"In addition to my duties as Market Research Manager, I was responsible for writing and marketing the first Brake Bros website.  During this time, I established myself as both a strong marketeer and a strong technician."